Everyone talks about TikTok like it’s some mysterious algorithm you can’t touch. Everyone’s sharing “hacks” and trends… but very few people show exactly how to make ads that actually convert.

This guide is the opposite.

We’ve spent millions in TikTok ad spend helping brands grow, scale, and reach new audiences. And the truth? It’s not as complicated as people make it sound.

The strategies that have worked to make brands stand out on social for the last decade still work today, on TikTok, on TikTok Shop, and yes, even as the platform evolves.

• Make enjoyable content that people actually watch
• Be concise, don’t overword it
• Highlight your product in a clear, relatable way
• Show social proof and real experiences
• Trend wisely, but don’t let it overshadow your brand

But let’s get specific. Below are five real TikTok Shop ads that nailed it, what they did, why it worked, and how you can replicate it today.

#1

Brunt Workwear - “Your feet are gonna love you”

Brunt.mp4

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Industry: Men's Shoes

Performance:

• Likes: 19K
• Comments: 809
• Shares: 504
• Click-Through Rate (CTR): Top 23% in the industry
• Budget: High </aside>

What They Did Right

Brunt Workwear's ad effectively uses multiple perspectives to build credibility and interest. By showcasing different voices expressing their satisfaction with the product, the ad demonstrates an overwhelming appeal among customers.

Why It Works

Utilizing diverse testimonials creates a sense of trust and relatability, which is crucial in driving conversions. When potential customers see that others have had positive experiences, they are more likely to believe in the product's quality and consider making a purchase.

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Do This Now

• Step 1: Collect authentic testimonials from various customers who have used your product.
• Step 2: Create short video clips stitching their positive experiences together.
• Step 3: Compile these clips into a cohesive ad that highlights the diverse satisfaction with your product. </aside>